Mascara from the other side of the pond

Some makeup sacrifices quality for price, but good mascaras can be found at drugstores. Rimmel London will make your eyes pop with their Volume Flash Scandaleyes Mascara. This time around, they've used massive PR around their new product and it's everywhere. There's the maxdensity brush to touch every lash, a guarantee of 3x more collagen and keratin than their own Flash the Max (I LOVE that they chose to compare this to their own products, rather than competitors'. Bold move) and the shade 001 Black looks amazing on their spokesmodel, Georgia May Jagger. The mascara really won't stop plumping or sculpting for hours. As they say, why bother for settling for anything less? 

Maybelline New York's "Tattoo" branding scheme

Interesting marketing strategy - Maybelline New York's latest EyeStudio product is called Master Precise Ink Pen Eyeliner. It really does make your eyes pop, and black liquid liner is foolproof (see title link). MSRP $7.99. It doesn't dry up or skips while drawing the line, with smooth, even strokes. Promises no mess - haven't tried it yet so you guys tell me: What's the word with the excess?

"Master the refined line."

Couture Eyeliner

I had no idea there was makeup only available at Saks, but I'm not surprised. This Dolce & Gabbana Charm Eye Liner Pencil is a great find in their beauty & fragrance department. D&G's makeup has a great reputation, especially products for the eyes. I don't typically wear liner, but this one in Black looks absolutely smoldering. If you rim your eyes and then smudge it with a cotton swab, they'll look even more sexy! Love the charms at the end, too, although that better not be the reason for the high price of $33 (see title link). Great gift (for yourself, obviously).

New Maybelline Eyeliner

Want a more dramatic look for a day of traveling, mingling, or wandering around a big city, maybe? Or maybe you just want to look good. Try Maybelline New York's Eye Studio Master Drama cream pencil (see title link). I personally find the cream to be too thick and overly dramatic, but some girls think it brings out their eyes that way, with heavy eyeliner. The Midnight Master shade is especially dark, with some eye-opening intensity. It promises to be easily applicable with the cream's gliding properties, concentrated, waterproof, smudge-free, and safe for contact lenses. MSRP is just $7.99.

False eyelashes? Definitely not for everyone

False eyelashes may accentuate certain girls' faces. I am not an advocator of them, since I think Kim Kardashian looks absolutely monstrous wearing falsies. But if you do want to go big and be even more daring than the rest, try getting brightly colored ones! I found these Illamasqua False Eye Lashes in Sephora, and the #011 shade looks like that pictured at left. They cost just $12, and are definitely dramatic without being over-the-top. Your eyes will be brought out and have an impact on the crowd. So out of the box (see title link).

Lashes like a doll?

I was quite surprised to see an ad positioned this way, but Lancome Paris released a new mascara called Hypnose Doll Lashes! The models actually look like dolls in the print ads, but glamorous and different at the same time. Lancome's makeup with a twist - brings out your eyes by using your outer lashes most, giving you that same wide-eye look. Lots of volume, extension, and lift for your lashes. So flirty, thanks to the cone-shaped brush which keeps the liquid clean and smooth. Even your lower lashes don't smudge as much while thickening. Costs $25 (see title link).