Interesting marketing strategy - Maybelline New York's latest EyeStudio product is called Master Precise Ink Pen Eyeliner. It really does make your eyes pop, and black liquid liner is foolproof (see title link). MSRP $7.99. It doesn't dry up or skips while drawing the line, with smooth, even strokes. Promises no mess - haven't tried it yet so you guys tell me: What's the word with the excess? "Master the refined line."
