There are so many ads out there that attempt to entice teens with their flashy fashions and catchy logos. One of the most common (and most likely costly) methods is to use the celebrity: brands pay the newest teen celebrity to sell their product in their commercials. Although this may work for the tween (ages 11-13) age group, the slightly older adolescents don't find it all that exciting when they see a person their own age trying to sell a product. We'd rather see real teens sell the product: kids that have used it and genuinely believe in it. These kinds of people are more relatable to; if we see their enjoyment while using the product, we will feel like buying it, too.
That's where Clean & Clear comes in (See Title Link). Instead of having a bunch of seventeen-year-old Hollywood stars endorse their products, they put real teens in their commercials and let them talk about their products. The adolescent audience can easily see through a fake teen icon, and don't feel all that compelled to buy a product unless they see that it has worked on other people just like them. And the product doesn't exaggerate either: the quality of the Clean & Clear products is superb and they truly live up to their motto--Clearer skin in just 3 days. I would recommend checking it out for even the smallest of acne problems.
Tuesday, April 1, 2008
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