Mascara from the other side of the pond

Some makeup sacrifices quality for price, but good mascaras can be found at drugstores. Rimmel London will make your eyes pop with their Volume Flash Scandaleyes Mascara. This time around, they've used massive PR around their new product and it's everywhere. There's the maxdensity brush to touch every lash, a guarantee of 3x more collagen and keratin than their own Flash the Max (I LOVE that they chose to compare this to their own products, rather than competitors'. Bold move) and the shade 001 Black looks amazing on their spokesmodel, Georgia May Jagger. The mascara really won't stop plumping or sculpting for hours. As they say, why bother for settling for anything less?