Saturday, May 14, 2011

Double-effect mascara

I'll admit that all mascaras claim to thicken and lengthen your lashes, but a great marketing tactic is definitely to separate yourself from the pack. Rimmel London did just that with their new Glam'Eyes Day-2-Night Mascara (see title link). It's $7.99 at most stores, and has a length side for the daytime for 75% longer lashes, and a volume side for evening when it volumizes 12x. You go from professional to party in no time! Love the 001 Black shade!

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