Celebrity Endorsements

For teenagers and kids, celebrities are often role models that lead the way for our food, fashion, and musical tastes. Companies realize that, too. That's why they pay these young stars millions each year to endorse their products to help them stand out from the rest.
Hiring a famous person to endorse your brand can boost sales by billions of dollars. But they can also sink your product. Take Red by Marc Ecko, for example (see title link). It has a cool new sneaker collection that I love. But this year, its poster girl is Vanessa Hudgens, a woman whom I would never look up to. Now, I feel hesitant to buy these items of merchandise, in light of all of her recent actions. Before endorsing a famous celebrity, a company should check their reputation first. It may just be their biggest mistake.