Classic White Tee

I can't believe the prices that people are willing to pay for brand name these days. For example, this Loose Burnout V-Neck in Oatmeal from Fluxus is a great T-shirt and all, but I certainly am not willing to pay $39.99 for it (see title link)! And if you'll believe it, that's the best price they can give, considering its MSRP is $69. What's so special about it? I mean, it's great that Hayden Panettiere has bought it and all, but I can find an ultra-soft cotton blend and a deep v-neck and pinched short sleeves elsewhere for a fraction of that price.