
N.Y.C. New York Color has a new Smooch Proof Long Wearing Lip Color. I love the two steps included: conditioning color and vitamin-enriched gloss. The Heartbreaker 485A shade is my favorite, but there are 10 shades to choose from! It gives you a dramatic look and really does last 10 hours. My lips dry really easily with lipsticks, but this one keeps them well-moisturized so I don't feel cakey. Depending on the drugstore you buy it from (see title link), it costs anywhere between $3.99 and $4.99, which is still a bargain!
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